My Blogging Workflow - How to Distribute Over Multiple Platforms and Drive More Traffic to Your Blog
You may have heard the saying “content is king”. It is true, the more you fill up the internet with your words and teachings the more chances to get eyes on your stuff, the more opportunities for connections and ultimately sales.
Creating content for online is business is so foundational to building your audience.
Once a week I assign 5-8 hours to creating just one blog post. Not to mention the time I spend on Instagram posts which is about an hour per one. So yes, it is a time commitment but when done right you can definitely capitalize and make the most out of every piece you create.
Today I’m taking to through my content workflow! Here goes.
My Blogging Workflow
Step 1: Write and edit the blog post into Squarespace. I have a Google Sheet where I list blog post ideas. I add any that might come to me through DMs etc, and then I put a date in which I’ll write them. Sometimes they get re-ordered which is no big deal and I mark them as Done after I publish them.
Step 2: After writing and editing the blog I copy the text into a google doc which will act as the transcript for the corresponding podcast. My podcasts are simply me reading my blog post. It keeps it super simple so I don’t have to try and talk off the top of my head and say “um”, “like”, “so” a bunch of times AND listeners don’t feel like they are missing out on something that might be in the blog or vice versa.
Step 3: Take, edit, and upload photos into the blog post. This step can be significantly longer or shorter depending if I need to take new photos or I can source other ones I already have. When I upload the photos into the blog I make sure the image name is something like ‘my-blogging-workflow.jpeg’ vs ‘IMG_1843.jpeg’. By doing this I’m creating images that can show up in a google search through these terms.
Step 4: Edit the link (squarespace includes the date so I take that out) and SEO search-ability for the blog within the settings of Squarespace ensuring again that there are keywords used.
Step 5: Go into Convert Kit, my email marketing platform, and draft my weekly newsletter with an intro to the blog and link to both the blog and my podcast plus any other up and coming info (like the Instagram Marketing course I just launched!!)
Step 6: Head into Canva to create Pins for Pinterest. I usually make about 6 different pins, some with images from the blog and some that are just solid colour and text.
Step 7: Save and download Pins
Step 8: Back into the blog on Squarespace to add one of the pins as a supplemental blog image in order to hopefully get it pinned by readers.
Step 9: Upload all the Pins into tailwind and write keyword heavy descriptions, link to the blog post and preschedule to multiple boards to go out over the next week.
Step 10: Jump onto LinkdIn and publish my blog there as an article using just 1 image and maybe editing the text to be a little more professional.
Step 10.1 : Sometimes I also create a free download to go along with a blog post such as a Personal Branding Photoshoot Checklist, or 3 Easy Steps to Give Your Instagram a Facelift. I create these in Canva and save as a pdf. Then through the back end of convert kit I have to create an email that is sent to anyone who signs up for the download. Putting that system in place could be a-whole-nother blog post in itself. In fact, I’m going to add that to my google sheet right now.
Step 11: Set up my mic and use QuickTime to record the podcast episode.
Step 12: Open Premiere Pro and edit podcast episode adding the intro and outro. Export that.
Step 13: Upload the podcast into Anchor.com, write another keyword friendly description, and schedule it to go live around 8am on Thursday since my newsletter goes out at 11:30am and it sometimes takes a few hours to register.
Step 14: Write an Instagram caption and assign one photo from the blog for Instagram. Whenever possible I use on the the same photos from the blog or a different version from the same shoot so that anyone clicking the link in my bio knows they ended up at the right place. This IG post will be posted 2-7 days after the newsletter goes out to give a second round of exposure.
Step 15: Jump onto IG stories and let the audience know what the content in the newsletter tomorrow will be in order to help drive subscriptions! At this point I have to be sure there is an available link in my bio to subscribe. So I would say something like “Just putting together my weekly Newsletter, this weeks topics is my content work flow so if you aren’t subscribed BUT that sounds like something that could help you just pop over to my profile and sign up through the link in my bio! See you tomorrow at 11:30am in your inbox!”.
Step 16: Publish the blog post from Draft —> Live first thing the next morning just before the newsletter is sent.
Clearly there are a lot of steps and a lot of moving pieces at work here! Just publishing a blog and announcing it once on Instagram definitely isn’t enough. You worked hard on this so of course we want to get it in front of as many eyes as possible which is why it is important to distribute it everywhere! My workflow right now doesn’t even involve publishing to Facebook so that’s one other step I could (should) be adding in!
Of course your blogging workflow doesn’t have to look like mine at all, especially if you don’t use LinkdIn or Podcast etc. But I would recommend getting to know Pinterest because it’s a great driver of traffic for blogs. I’m just getting into it but I’ll definitely be putting out a how-to-Pinterest blog post!
Read it? Liked it? Pin it!
Added my pin to any of your boards really helps me reach more people with these helpful tips! It would mean the world